Our Philosophy
Empowering Community and protecting the Environment
Our Mission is to Invest in the Community and the Environment, with a focus on Africa and Asia, where our gemstones originate from. Our gemstones are ethically and responsibly sourced.
Sustainable Communities
Empowering the Community and Protecting the Environment
Our precious gemstones originate in some of the poorest countries in the world and it is our mission and purpose to ensure that we empower these communities through local projects, whilst protecting the environment. The focus is on overcoming poor healthcare and education standards, and ensuring access to clean water and sanitation. Serendi will set up the local infrastructure to develop programmes to improve standards of health, education and wellbeing.
We want to help nurture, empower and develop sustainable communities, investing in healthcare, education, enterprise and the environment.
Empowerment
Investing in Education
Investing in primary and secondary education will give children the opportunity and motivation to dream and achieve the careers they desire. Providing access to books, uniforms and computers is a priority, whilst ensuring children have access to the basic care they require.
Protection
Investing in the Environment
This is a priority for Serendi. Our precious gemstones originate in some of the most remotest, yet most beautiful parts of the world, and we are very keen to ensure that the environment is protected for future generations to come.
Access
Clean water and sanitation
Millions of people are still deprived of access to safe drinking water and sanitation. We will invest in the necessary infrastructure to improve the lives of these communities.
Access
Healthcare
We will empower and arm communities with the support, infrastructure and life skills required to undertake trade and commerce that is sustainable and beneficial to the community as a whole
Empowerment
Entrepreneurship
We will empower and arm communities with the support, infrastructure and life skills required to undertake trade and commerce that is sustainable and beneficial to the community as a whole.
