
Serendi – Coloured Gemstones back in vogue
Naushard Jabir founded Serendi after a 15 year career in Investment Bank and Technology in London. Naushard started his career in London as an investment banker, working for Morgan Stanley, Deutsche Bank and BNP Paribas. After completing over £20 billion worth of Mergers and Acquisitions deals, Naushard embarked on his entrepreneurial aspirations in the technology sector.
Naushard went on to launch a luxury travel business and subsequently a luxury hotel, before playing a pivotal role in the founding and inception of Echo, a repeat medications app in London (sold to McKesson). Naushard then founded Vida, a technology platform focused on caring for the elderly in the UK.
With a deep-rooted family heritage in precious gemstone trading, complemented with a talent for business and an appreciation of technology, Naushard has now turned his attention to redefining the global luxury jewellery landscape by founding Serendi.
Protection
Investing in the Environment
Naushard’s grandfathers, Jabir Hajiar and Rauff Hajiar, along with Naleem Hajiar, were the three pioneers of the precious gemstones industry in Sri Lanka, the origin of the world-famous Ceylon Blue Sapphire. They were Naushard’s inspiration growing up as they were leaders and visionaries who empowered and uplifted the communities around them. They were passionate about precious gemstones and revolutionized the gem trade and rose to great prominence. They were philanthropists, building schools and hospitals, and encouraged and launched social community and entrepreneurial programs. They travelled the world promoting and supplying precious gemstones of colour to the high end jewellery brands such as Harry Winston and Graff.
Naushard launched Serendi to leverage this rich history, heritage and knowledge accumulated over decades … to deliver real and tangible treasures to clients, and empower and develop the communities who depend on the precious gemstone trade.

Victoria Beckham

Gwyneth Paltrow
